The Imara Group is an African specialist merchant bank engaged in asset management, investment banking and fiduciary and administration services.
Imara Asset Management are investment and advisory experts in fintech and payments across Africa and the Middle East & North Africa (MENA). We invest in African public, private and venture opportunities, backing the transition from cash to cashless economies through digital payments & mobile money and delivering financial inclusion.
With deep local roots and over 70 years of experience, Imara delivers strong US-dollar returns for global investors while creating credible, measurable financial and social impact in the countries and companies where we invest.
Active investors across 10 African countries
6 African offices with local investment and advisory teams
Advised on African transactions exceeding US$4.5bn
Launched one of the earliest pan-African equity funds
Longstanding leadership in African listed equities
Our credibility is built on consistency, local presence and long-term partnerships.
A Specialist Investor in African and MENA Fintech & Payments
Imara specialises in investing and advising in the African fintech and payment sectors, supporting entrepreneurs building scalable platforms and payment rails in digital payments, mobile money and financial infrastructure. Our focus reflects our conviction that fintech is central to Africa’s economic growth and the acceleration of cashless payments across frontier markets. We combine on-the-ground regional expertise with institutional investment discipline, enabling us to identify proprietary opportunities across African and MENA fintech ecosystems.
Delivering USD Returns and Measurable Impact
Our investment philosophy is built on alignment: financial performance and positive impact go hand in hand.
We invest alongside founders to achieve:
- Strong USD-denominated financial returns
- Scalable digital money and payments adoption
- Increased financial inclusion and economic participation
This approach positions Imara as a leading impact investor in African fintech, trusted by both entrepreneurs and global capital providers.
Backed by Global Investors, Rooted in Africa
Imara is privately owned and backed by a stable group of Family Office and high-net-worth individuals from the United States, Europe and Africa. Our long-term capital base enables us to support businesses through growth cycles while remaining aligned with management teams.The Group is owner-managed by the Fleming and Wulfsohn families, whose combined history spans more than 100 years investing and operating in Africa and international financial services.
Accessing Growth in African Public, Private and Venture Markets
Through Imara Asset Management, Imara Private Equity and our advisory platforms, we provide investors with access to:
